RazorSign Website Migration
Client: RazorSign
Migration of standalone HTML website to a templated, SEO-friendly WordPress site.
- WordPress
- Elementor PRO
- GoDaddy WP Hosting
The Challenge
Pain Points
- Content management was slow and non-scalable, impacting marketing agility.
- User engagement was hampered by weak mobile performance.
- The inadequate SEO structure limited search visibility and indexing.
- The platform faced significant security risk due to shared hosting and the absence of reliable backups.
- Lead capture was compromised by difficult and unreliable contact form integration.
- Managing and scaling content (blogs/resources) was a major technical burden.
- Poor user journeys resulted from the lack of custom 404 page handling.
Project was initially outsourced and failed to deliver results. The client was hesitant and apprehensive before our engagement.
The Goals & The Solution
Project Goals
- Streamline content editing for the marketing team.
- Improve SEO structure and site performance.
- Enhance mobile user experience (UX).
- Reliable hosting environment with backup and restore.
- Scalable blog and resources sections.
- Seamless form integration with their in-house CRM.
Solutions
- Migrated the site to WordPress using the Astra Theme + Elementor Pro.
- Created reusable templates, significantly reducing the editing workload.
- Fixed SEO issues and improved page indexing.
- Developed custom post types for Blogs and Resources.
- directly with the in-house CRM.
- 404 page handling for better user experience.
The Results
- Website launched successfully The complete website migration and launch were executed without any major issues.
- Marketing team edits easily The marketing team can now manage and update content efficiently using the new templates.
- SEO structure improved & better indexing The improved SEO structure has led to better indexing and increased visibility in search results.
- UX & performance enhanced Overall website performance and the mobile user experience were significantly enhanced.
- Reliable hosting + security in place A reliable hosting environment with necessary backups and enhanced security measures is now operational.
- Client satisfaction achieved Despite initial concerns and skepticism due to a past bad experience, high client satisfaction was achieved with the final delivery.
